Pilier 2
2BA
Build your brand. Accelerate your growth.
2BA is our proprietary acceleration methodology. It supports your organization from strategy through to execution — building a strong brand, growing your visibility, generating business opportunities and securing lasting growth.
- 1. Diagnostic & audit
- 2. Strategy & positioning
- 3. Identity & image
- 4. Digital ecosystem
- 5. Communication & marketing
- 6. Commercial development
- 7. CRM & customer experience
- 8. Growth
You're in the right place if…
- Your brand no longer reflects your company's ambition.
- Your visibility doesn't translate into concrete business opportunities.
- You need to structure sales, brand and CRM before a fundraise or a change of scale.
The offer
A desirable brand. A commercial engine that runs.
2BA aligns your brand, marketing and commercial operations on a single goal: profitable growth. We work from positioning through to the field.
Diagnostic, action plan and first results measured in three months, with your teams and on your own indicators.
Our services
Two engines to grow your brand and accelerate your growth
2BA Brand
Build a strong brand
Create a differentiating identity and grow visibility, credibility, awareness and authority.
- Brand strategy & branding
- Visual identity & content
- Communication & digital marketing
- PR, SEO & digital advertising
- Audiovisual production & generative AI
2BA Business
Accelerate growth
Turn visibility into revenue and build a lasting client relationship.
- Business development & prospecting
- Lead generation & social selling
- CRM & marketing automation
- Customer service & retention
- Data, BI & performance optimization
5 offers
From Start to Enterprise
No public pricing: every offer is scoped by quote after a quick diagnostic of your brand and business.
2BA Start: Project activation
An idea but no structure yet? We turn it into a credible, launch-ready project: diagnostic, business model, naming, identity and launch plan.
- Strategic diagnostic
- Business model
- Naming & visual identity
- Concrete launch plan
2BA Brand: Brand & authority
Your brand deserves more than a lone logo. We build a complete brand platform, then activate it through the SMART STUDIO authority engine.
- Brand platform (vision, storytelling)
- Visual world & media kit
- Activation via SMART STUDIO
- Signature campaign built on proof
2BA Digital: Digital ecosystem
A site that converts, SEO that makes you visible, social that engages, e-mailing that books meetings: an ecosystem that works continuously.
- Site that converts
- Search optimization (SEO)
- Social channels that engage
- Meeting-generating e-mailing
2BA Growth: Commercial development & CRM
Visibility alone doesn't fill an order book. We structure your sales funnel, generate qualified leads and automate your CRM.
- Structured sales funnel
- Qualified lead generation
- CRM set up & automated
- Opportunity tracking
2BA Enterprise / 360°: End-to-end support
A single end-to-end partner, from diagnostic to performance steering: digital transformation, governance, executive coaching and continuous reporting.
- Digital transformation
- Governance
- Executive coaching
- Continuous reporting
Frequently asked questions
Which offer should I start with if I'm not sure what I need yet?
The free 90-minute diagnostic is designed exactly for that: identifying your first three levers and the most relevant entry point, with no commitment.
Can 2BA and SMART STUDIO be combined?
It's actually the most common combination: SMART STUDIO builds authority, 2BA turns it into a commercial engine. Our two engines are designed to work together.
Ready to accelerate
your growth?
A 90-minute diagnostic is enough to identify your first three levers.