Brand acceleration for a fintech scale-up
The full 2BA journey to structure brand and operating model ahead of a fundraise.
Context
The scale-up had strong product traction but an underdeveloped brand identity and investor narrative.
Method
8-step 2BA journey, from brand & business diagnostic to market rollout, over 14 weeks.
Production
New brand architecture, investor kit, commercial activation plan across 2 pilot markets.
Results
- Fundraise completed
- Investor kit reused across 3 funding rounds
- Market presence in 2 new countries